Nautica Imperium 2018

NAUTICA | Imperium 2018 | Round 3 Round 3: Devi Singh is your friend who lives in nearby city who is also a wise businessman in apparel industry. He came to meet and have an informal chat with you. You always find these meetings interesting and eye opening as you both discuss your viewpoints and possible outcome in your business. He tells you that he has started his own apparel accessories brand name “ Nanchau” under which he has introduced waist belt. He explained further that every apparel customer needs belt and general public don’t have any belt brand imprinted in their mind and thus don’t think twice while picking up a belt along with their apparel shopping. In numbers, around 40% of customers buy his Nanchau belt along with their apparel basket. He said he has invested $1.2M to open his brand and a new product line Once Devi Singh left, you gave a serious thought about whether you should also invest in own accessories brand producing belts or not? ( Please note that the...

NAUTICA | Imperium 2018 | Round 2 Round 2: Government of “ Pays de rêve ” observed that being a cash economy people are hoarding their ill-money in gunny bags also there is a lot of fake currency circulated in the market. This could have hurt the economy in future thus one month back the Government decided to go for the demonetization. Demonetization is a situation where the Central Bank of the country withdraws the old currency notes of certain denomination as an official mode of payment. The decision to discontinue $10 and $5 banknotes as a legal tender has led to common man waiting in long queues for new currency across various banks in the country. This scenario has lead the dire need of online payment methods for small to large businesses. Wise market players who already invested in technology to introduce online payment options and accepted plastic money are less bothered about demonetization but it is also not too late to invest in technological advances if you haven’t...